Built a direct-to-consumer ballistic armor company in a constrained manufacturing environment.
The Build
• Launched a direct-to-consumer armor brand
• Navigated a 28-week industry backlog
• Built fulfillment and production workflows
• Operated inside real material and supply constraints
The Opportunity
When civil unrest disrupted supply chains, demand for civilian body armor surged.
The industry was slow to respond.
Backorders stretched for months.
Customers lacked transparency.
The opportunity wasn’t hype.
It was disciplined execution.
The Results
Built in the real world - not theory.
$2M
Revenue Generated
4 year
Operations
Run
National
Customer Base
In-House
Manufacturing + Distribution
Product Strategy & Market Positioning
Why Civilian Body Armor Matters
Pressure exposes weak systems.
Strong systems scale.
Documentation & Supporting Materials
View detailed documentation, media, and supporting material related to this project.
Do you have a problem worth solving?
Let’s build the system that fixes it.
- Sales teams.
- Operational gaps.
- Revenue plateaus.
- Scaling friction.